Garnier together with storytellers at National Geographic CreativeWorks
Our next Green Beauty milestone will be an educational content series, featuring National Geographic explorers and produced by National Geographic CreativeWorks.
With content produced by National Geographic CreativeWorks, we will give consumers access to expert knowledge and real-world advice. This is a first step in a new commitment, which aims to encourage and empower 250 million people to live greener on the planet, by 2025.
This new commitment is the latest in a series of ambitious 2025 targets set to reduce the environmental impact of the brand’s entire value chain. We will continue our sustainable transformation but knowing that 80% of a shampoo’s carbon footprint comes from being used in the home*, it is clear that empowering consumers to understand how they can take action is critical too.
In the first step of this commitment, we have worked with National Geographic Explorers Rosa Vasquez & Imogen Napper to bring expert knowledge and real-world advice to consumers, inspiring the everyday changes that can make a real difference, and tackle the important question
- Can Beauty Go Green?
*Based on a Life Cycle Analysis conducted on Garnier Ultra Doux shampoo